On Now
Weekdays 12:00 - 15:00
At Lunch Pulane
NEXT: 15:00 - 18:00 The Joyride with Nico, Nikki, Kayla and JayBee
Listen Live Streams

Off-Beat-News

Two Capetonians are changing the way we help the less fortunate

───   11:48 Fri, 29 Aug 2014

Two Capetonians are changing the way we help the less fortunate | News Article

Bloemfontein - A pair of Cape Town advertising creatives is changing the way people give and receive for humanitarian reasons across the globe.

The copywriter and art director team of Kayli Levitan and Maxmillian Pazak say they were simply looking for a way to bring together the “haves and have-nots” who fill the streets around their workplace area every day.
 
With support from their ad agency M&C Saatchi Abel, and partnering with the nearby headquarters of the Haven Night Shelter, Cape Town’s largest network of homeless shelters, the team have fine-tuned a concept aimed at changing the process of giving and receiving.
 
The idea is simple, and yet uniquely ingenious, and it has gone viral, and has captured the imagination of people worldwide.
 
 
 
 
How does a Street Store work?
“The Street Store is made up of a series of five or more posters,” says Pazak.
“They can quite literally pop-up in any community that the store is needed. People bring in their donations, which we help them to ‘hang up’ on our posters with a hanger design. And then “drop” shoes and accessories into our boxes.
 
Shop assistants then help the homeless have a full shopping experience choosing from the clothing on display, for free.”
 
Due to a well-timed web presence and social media drive, an overwhelming number of donors came to donate for the pilot street store in Green Point. So successful were the first four activations in Cape Town that the agency was inundated with requests to duplicate The Street Store across the world.
 
To date the concept has grown to see street stores being duplicated in the city streets of Brussels, Vancouver, San Diego, Sao Polo and a number of other cities worldwide since then.
 
(via TheSouthAfrican.com)
 
See what it's all about:
 

@ 2024 OFM - All rights reserved Disclaimer | Privacy Policy | We Use Cookies - OFM is a division of Central Media Group (PTY) LTD.