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ASA imposes no additional sanctions on SPAR

───   17:52 Tue, 30 Jun 2015

ASA imposes no additional sanctions on SPAR | News Article

Johannesburg - The Advertising Standards Authority of South Africa have imposed no additional sanctions beyond the withdrawal of advertising on SPAR.

This, after Yvonne Johnston, manager of the World in Union musician PJ Powers, lodged a complaint in relation to a poster that was placed at Tops SPAR outlets this month with the headline: "GRAB A DRINK AND SHOW OFF THOSE PJ POWERS”.

The Directorate of ASA agreed that the association of her name with advertising for alcoholic beverages goes directly to a particular sensitivity, and reduces the battle for sobriety to a marketing stunt to gain commercial traction.
 
Johnston told OFM News they are not overly satisfied with the decision.

Mark Steenbok/OFM News
 
 
 

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