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A model agency taking modelling to a whole different level.

───   12:01 Sat, 12 Mar 2016

A model agency taking modelling to a whole different level.  | News Article

A campaign that embraces getting old. What do you think?

A group of granny models have been signed up for a new agency because they are easier to deal with than younger women.

Photographer Igor Gavar said he had the idea after realising that older women were not only more stylish but also more interesting to photograph.

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And apparently people agreed after drawing a lot of interest from customers and the public for his pictures of older women, and men.

He has now signed up five women and two men on his books to get the agency named "Oldushka", which is based on the Central Russian city of Omsk. The name of the agency comes from the Russian word "Babushka" meaning old lady or grandmother.

He added: "I am particularly interested in models with gray hair; we have one OAP model with red hair. We also only want models with strong characters."

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He said that the models were all paid although rates at the start were not excessive, and he added that most of them were mainly interested in the opportunity to work as models.

He is also using his photos to campaign against the stereotypes, for example old people are no longer beautiful. Old people in general in Russia are very discriminated against, he said, and he wanted to make a stand against that. 


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He also arranged a stylist for each of the older models choosing clothing and make up and even a hairdresser to create the image and style he wanted.

And he added none of them were sitting quietly in their retirement, saying all of them lived active social lives including one who was teaching blind people to dance.


Source: http://www.channel24.co.za/Viral/pics-this-agency-is-changing-the-game-of-modelling-in-a-great-new-way-20160311

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