Human Interest
Kellogg Co to open its first cereal cafe in New York City's Times Square─── 17:14 Thu, 30 Jun 2016
New York - Kellogg Co is offering a great new spot for cereal-lovers, with the opening of its first cereal cafe in New York City's Times Square.
The maker of Frosted Flakes and Rice Krispies said a bowl of cereal at the cafe, which opens July 4, will cost anywhere between $6.50 and $7.50 and can be eaten in or taken out.
There are plans to launch a delivery service later in the year. The company says in a statement the cafe is part of a push by Kellogg to reinvigorate U.S. cereal sales that have declined as consumers choose healthier foods over sugary and processed products.
The cereal cafe concept already exists in London, England where the Cereal Killer Cafe has two branches.
Celebrity chefs Christina Tosi, owner of Momofuku Milk Bar, and Anthony Rudolf of Journee, will provide the Kellogg's cafe with new gourmet recipes in an effort to revive cereal's somewhat soggy status.
Reuters
