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WOMF CELEBRATES THEIR SECOND BIRTHDAY

───   09:35 Wed, 11 Mar 2009

WOMF CELEBRATES THEIR SECOND BIRTHDAY | News Article

Bloemfontein – 10 March – Central South Africa’s biggest blog, WOMF (Word of Mouth Forum), celebrated their second birthday on Sunday, 8 March. The blog is the ‘brain child’ of New Zealander, Roy Hawker.

Hawker observed how technological development was forcing the media industry to re-look the way in which it was using the internet and, more specifically, how the internet could help enhance the consumer’s experiences and interaction with products and services.
WOMF was launched by OFM in 2007 and central South Africa was the first region to implement the blog – with great success.

According to Servaas de Kock, Digital Platforms manager, “the primary goal of WOMF is to create a platform for consumers and businesses where they can interact with one another”. He added that word of mouth is one of the strongest marketing tools available and never before has there been a platform such as this. “In the past two years we’ve seen how communities participated in discussions and made recommendations on services and products. WOMF became the biggest blog in central South Africa with over 100 000 blogs, 12 500 registered users and over 50 000 visits to the site every day. We foresee that WOMF will soon become an established brand, not just in the central region, but in the whole of South Africa.”

WOMF’s birthday will be celebrated with various marketing activities during the course of the week. To check out WOMF, go to www.centralsa.womf.co.za.

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