Rugby
Fan selfies to appear on Springbok Rugby World Cup jersey─── 10:06 Fri, 05 Jun 2015
Cape Town. - Springbok fans will take to the field on the backs of their heroes at the Rugby World Cup in September and October – as an integral part of the team’s playing kit.
The South African Rugby Union launched its #HomeGroundAdvantage campaign at midnight last night; the centrepiece of which is an innovative scheme to allow South Africans to be part of history.
The #HomeGroundAdvantage campaign is a clarion call to all South Africans to get behind the Springboks as they turn their gaze to England with the aim of becoming the first nation to raise the Web Ellis Cup for a third time.
“When the Springboks take to the field, not only will they be carrying the hopes and dreams of a nation, but they will physically be carrying the images of everyday South African fans with them,” said Jurie Roux, CEO of the South African Rugby Union (SARU).
“The passion of our fans, their determination and their overwhelming desire to see the Springboks win is an almost tangible energy behind the team. We wanted to capture that power in a visible way and this concept will mean that every time a Springbok takes to the field during the Rugby World Cup ordinary South Africans ‘will have his back’.”
passion for a winning Springbok team transcends the normal boundaries of sports participation to give the team the sense that, wherever they play in the world, they have a nation at their backs.
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