and I opened Cedars Shoes in Brandwag Centre, Bloemfontein, on 1 August
2013. We wanted to attract customers, and get feet into the store.
done radio advertising before, and decided to take a chance and ‘go for
it’. We booked a branding campaign on OFM, telling people who we are and
what we offer. Our radio campaign started in August 2013.
This included recorded adverts playing at different times during each month,
and during some months we sponsored features. As time passed and
listeners heard our adverts, people started to get to know our business.
We changed our message after a couple of months – and people literally came
into the store some days – commenting on the advert.
that the radio advert helped people recognize our brand, remember our store,
and also where we are located.
We opened a
second shop in Fleurdal, Bloemfontein, on 1 October 2014. We advertise
that store on OFM also.
February 2015 we ran a huge in store special for one day only, where all
our goods were discounted by up to 80%!! We booked 20 radio adverts to
play over two days on OFM, telling listeners about our promotion – which
exceeded all our expectations. We were blown away at how fantastic the
response was , the number of people who visited our store on the day of our
promotion, and the number of sales that were generated.
to advertise on OFM as advertising (specially branding) is so important.
We have a business of which we are proud, and we want people to know how our
products can make their lives better and what we can offer them. By
advertising we invite the public to do business with us, and we stay in their
minds when they do have a need, rather than them thinking of our competitors.
recommend to other businesses to advertise on OFM. It’s worth it.
Cedars Shoes (in Brandwag Centre and Fleurdal Centre, Bloemfontein)