Agriculture
VKB praised for having the courage of a Knight─── SABRINA DEAN 15:19 Thu, 23 Jul 2015
Bloemfontein - VKB has already diversified beyond being more than just an agricultural company and has now taken this even further as it steps up to bat a three-year innings as the new sponsor of the Knights cricket team.
Marketing manager Jan van der Walt says the three-year-sponsorship deal is a long time in the making and is in line with VKB’s strategic planning:
'Jan van der Walt - strategic planning'
Van der Walt says the excitement at VKB is tangible:
'Jan van der Walt - excited'
Knights CEO Johan van Heerden said in statement that VKB is a perfect fit for the Knights brand as it possesses the same knightly traits of courage, honour and fearlessness when in “battle”. He highlighted VKB’s 100-year heritage, adding that as a brand born in the region, they believe that the VKB Knights brand will resonate closely with supporters.
Sabrina Dean/OFM News
'Jan van der Walt - strategic planning':
'Jan van der Walt - excited':
