However, the golden age of TV brought on some on-air marketing gems, including the classic Cremora "It's not inside, it's on top" advert, which featured a husband who couldn't find the coffee creamer in the fridge.

Remember that one? 

But it was the "glug glug" baby in the Sasol heart-warming advert, who stole the hearts of South Africans.

The baby's grandparents, played by Tilana Hanekom and Eghan van der Hoven - who were married in real life, try to teach their grandchild to say "ouma" and "oupa", but instead "he" says "glug glug," followed by "Sasol". Before speeding off the porch in his petrol-fueled pram.

In 2017, Sarie launched a search campaign to find the much-loved baby in blue, and several months later after sifting through tip-offs from readers, they found who they were looking for.

The first big surprise was the "little boy," was actually a girl - named Tayla Farrell. 

Speaking to the magazine, she explained that she was "discovered" by accident at a mall with her mother. That day her mother had dressed her in her brother's blue clothes, so she even looked like a boy. 

But how did they get her lips to move so perfectly? Tayla said that her mom rubbed honey on her lips and gums, so she would lick it and open her mouth.

Now, more than two decades later, Tayla is an events planner in Johannesburg, and enjoys sport and dancing.

What she looks like today:

Photo: Tayla Farrell/Facebook

Channel24