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Collaboration needed to open up SA beef to new, more profitable markets

───   05:00 Thu, 06 May 2021

Collaboration needed to open up SA beef to new, more profitable markets | News Article
FOTO: SABRINA DEAN

In an effort to expose the South African beef industry to new as well as more profitable markets, collaboration is needed between various stakeholders in the local beef industry.

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Supply Chain Executive at Beefmaster Group, Roelie van Reenen, tells the Business Hour that the biggest barrier standing in the way of South African Beef on a global level, is access to more markets.

At this stage, only 5% of the country’s beef supply is being exported to other countries, including on the African continent. Van Reenen says the industry needs to focus on putting systems like traceability in place, something which is wanted by countries that the industry wants to export to.

Van Reenen says the Department of Agriculture, Forest, and Fisheries cannot be expected to do this alone. 

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