These markets are growing in popularity because people are seeking genuine connections, authenticity, and a stronger sense of community, says Bloem Market co-founder Thobile Mabaso. “Here you meet people who bake the bread, make earrings, and grow veggies. It’s all about the experience, a day out filled with music, food, and the chance to meet new people.”

The next quarterly Bloem Market will take place on 7 November at the Schoeman Park Golf Club, Bloemfontein. The market has experienced significant growth, both in visitor numbers and in the diversity of its audience.

Mabaso says at first it attracted mostly market enthusiasts. It now draws young people, families, students, couples, and people working from home who are looking for a relaxed social experience.

“The market has evolved into a lifestyle event, with visitors looking for an affordable, family-friendly space where they can relax and spend their Saturdays, rather than simply shop and go home.”

Mabaso says the Bloem Market also helps local entrepreneurs turn their products into sustainable businesses beyond simply just giving them a space to sell.

“We try our best to be an incubator and not just supply a stall because many vendors start with us as a side hustle. We help them test their products and get direct feedback from our customers, which also builds their confidence. We also assist them with marketing and promotion.

Bloem Market co-founder Thobile Mabaso. Photo supplied

“Entrepreneurs get featured on our social media platforms, and we help them with photos and pricing advice. The biggest thing, though, is the sense of community. Vendors learn from one another, end up collaborating, and often grow into established stores and even online businesses,” she added.

The biggest challenge small businesses face when participating in the markets is consistency and weather. “When we host our events, it’s most of the time raining or too sunny. Other challenges include start-up costs and marketing.”

Mabaso said renting a shop can be too expensive and risky for small businesses. The market offers a more accessible alternative through lower stall fees, allowing vendors to test their products and sell with just a day’s worth of stock.

“We help them by keeping our fees affordable and providing infrastructure such as power and tables. We also invest heavily in marketing so they can focus on selling. If it’s a slow day or the weather affects turnout, we continue promoting them online.”

The Langenhovenpark Market on Saturdays is also popular, bringing together local farmers, food vendors, artisans, and small businesses. The open-air market provides a platform for local entrepreneurs to showcase and sell their products while giving visitors an opportunity to support local businesses.

Mabaso says the Bloem Market began as a passion project while the founders were students. They wanted to create a space where people could meet, build friendships, and experience Bloemfontein.

OFM News/Siyakholwa Mbatyazwa cvs

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