With over 700 submissions already received, the “Hear Me Out” and teen-specific “Keready To Ringa” initiatives are creating a vital national archive of lived experiences, offering unfiltered insights into the realities faced by young people under 18.

A proactive approach to child well-being is emphasised. Photo: Matimu Nyalungu

Organiser Lebo Motshegoa underscores the urgency of listening to these emerging voices. “It shouldn’t be that when we get to do something around children is when we react; we should always ask ourselves what is that one thing that I have done today around children,” said Motshegoa, emphasising a proactive approach to child well-being.

Themes

"They feel like their parents are misunderstanding them, they feel like their parents are out of touch,” said Motshegoa, pointing to a widespread feeling of disconnect.

Another prominent theme revolves around domestic violence, with children navigating difficult household circumstances while still facing expectations for academic performance.

The competition is offering unfiltered insights into the realities faced by young people under 18. Photo: Matimu Nyalungu

Beyond these, critical themes of identity and agency, reflections on dating and heartbreak, the stigma associated with mental health, cultural silence around personal identity, and the fundamental desire to be seen and heard are consistently emerging.

Collaborations and support

The organisers collaborate with NGOs and are appealing to the Department of Basic Education to disseminate competition information in both urban and rural areas.

The campaign strongly emphasises the importance of parents being physically, emotionally, and mentally present in their children’s lives. The overarching aim is to spark national conversations.

Beyond the current competition, the Hold My Hand campaign has long-term objectives, said Motshegoa, including strengthening families to better care for their children, reducing infant and child mortality, eliminating HIV transmission to babies, and fostering an environment where all children can thrive.

This non-profit organisation is facing budgetary challenges and is seeking support from the private sector and broadcasters to expand the competition's reach and ensure children's voices are heard.

Submissions will be accepted until 8 August, with multiple weekly prices of R2,000 each for outstanding entries. Children and teens under 18 can enter via WhatsApp to 0600 411 111 (Hear Me Out) or 060 019 0000 (Keready To Ringa).

OFM News/Refilwe Bekane cg