The event featured a vibrant showcase of local tourism experiences and positioned Vanderkloof Resort as a compelling stopover for travellers along the N12 and N1 routes - offering them a refreshing break and a taste of the Northern Cape’s unique charm.

NCEDA’s Acting CEO, Mr. Shawn Modise, emphasized the importance of the initiative, stating: “On behalf of the Northern Cape Economic Development, Trade and Investment Promotion Agency, I extend my gratitude to all who joined team at Vanderkloof Resort. This campaign highlights the province’s hidden gems, strengthens domestic travel, and welcomes international visitors to experience the Northern Cape’s adventure, culture, and natural beauty.”

The Northern Cape Summer Campaign formed part of South Africa’s national tourism initiative, led by the Ministry of Tourism under the iconic “Sho’t Left” banner. The campaign was designed to stimulate travel during the peak summer season, encouraging South Africans to explore local destinations while celebrating the country’s rich cultural and natural diversity with international visitors.

Key Focus Areas of the Campaign

• Boost domestic travel: Inspiring South Africans to take short, memorable trips during the festive season.
• Highlight hidden gems: Promoting lesser-known attractions across all five regions of the Northern Cape to foster inclusive tourism growth.
• Welcome global tourists: Positioning the Northern Cape as a premier summer destination rich in adventure, culture, and natural beauty.
• Stimulate economic impact: Driving increased tourism spend, job creation, and support for local enterprises.
• Champion responsible tourism: Encouraging safety, environmental stewardship, and clean-up initiatives at key sites.
• Foster industry collaboration: Partnering with travel and hospitality stakeholders to offer affordable packages and special deals.
• Activate through events and roadshows: Hosting official launches and community engagements to energize local tourism operators.

The Vanderkloof Resort launch not only celebrated the province’s diverse tourism offerings but also served as a platform to strengthen partnerships between government, local enterprises, and communities. By showcasing the Northern Cape’s unique attractions, the campaign unlocked new opportunities for investment and sustainable growth, reinforcing the province’s role as a destination of choice for both domestic and international travellers.

Made possible by NCEDA.