Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don’t lose your head. Do these things well and you’ll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth. An absolutely essential read for any small business owner in this challenging time. I chat to author Douglas Kruger about his latest book Virus-proof Your Small Business: 50 ways to survive the Covid-19 crisis. 

For more details about the author: www.douglaskruger.com 

To purchase his book visit: https://www.penguinrandomhouse.co.za/book/virus-proof-your-small-business-50-ways-survive-covid-19-crisis/9781776095728

He hosts a daily show called ‘From Amateur to Expert" where he shares business tips for free and some motivational insights. Here is his episode entitled "4 smart ways use downtime as a business owner” for you to get started.