The Free State Art Collective’s main purpose is to develop and sustain the careers of all the artists who belong as members and to raise awareness of talent in the Free State, thereby developing a more visible national presence. The Collective also aims to mentor emerging artists and to provide a network of information and opportunity.
Like a gallery, the Free State Art Collective has a growing stable of artists whose work will be promoted and sold via the brand. But unlike a gallery, there is no tie to a specific exhibition space. Instead, the collective is mobile, working through the unique curation of events and via exposure nationally at established art shows and events. I chat to founder Karen Brusch about where it all began and how the public can support the artists in the collective.
To support the collective visit www.freestateartcollective.co.za