Mid-Morning Magic

#WorldBreastfeedingWeek – Breastfeeding is a shared responsibility

───   08:30 Mon, 02 Aug 2021

#WorldBreastfeedingWeek – Breastfeeding is a shared responsibility | News Article

Dietician at Potchefstroom Hospital, Eloise Swanepoel explains what this year's World Alliance for Breastfeeding Action theme is and why families in South Africa should make it a priority.

Swanepoel further explains how families and friends and fellow mothers can support breastfeeding efforts. Listen to the podcast with Yolanda Maartens below.

World Breastfeeding Week (WBW) is a global campaign to raise awareness and galvanize action on themes related to breastfeeding. WBW is celebrated every 1-7 August in commemoration of the 1990 Innocenti Declaration. 

WBW started in 1992, with annual themes including healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education, and human rights.


Since 2016, WBW is aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy.

This year’s #WorldBreastfeedingWeek theme is Protect Breastfeeding -  A shared responsibility and you can visit their official sites here to join the conversation and show your support, or click here to read more.


#WorldBreastfeedingWeek – Breastfeeding a shared responsibility:

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