Agriculture
GWK aims to take people closer to the farm─── SABRINA DEAN 14:20 Thu, 03 Nov 2016
Douglas - After raking in yet another illustrious award with its innovative animated advert, the agri business GWK says its new campaign promises to take people even closer to the farm.
The advert "This Man is Building a Rocket", received one silver and two golden Pendoring Awards at the weekend.
It is about a farmer named Frank, his son Frikkie and their dog Flip. The advert highlights how the food a farmer produces goes on to feed the minds of rocket scientists, doctors, engineers, firefighters, teachers and every other segment of society.
GWK's executive head of marketing and communication, Neil de Klerk, says they are incredibly proud of the awards. More importantly, though, he says GWK is proud of the fact that more people get to share in the good story about farming.
He says they are now focusing on a new campaign.
“We are developing a new range of animated advertisements to take our GWK Farms trademark into the market. It’s again animated adverts and something different from what people would normally expect.
“It’s got a bit of humour from the farm and the concept is basically that GWK takes people closer to the farm.”
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