Spokesperson, Captain Mali Govender, says 14-year-old Siphelele Singqoto has been missing since the 4th of February when he went to play with friends after school.
She said his family realised something was amiss when they told his mother that he was last seen at Kariega Beach in the company of other people.
Govender said his family sought assistance from the police and a missing person's report was opened.
Siphelele is described as being of average build and was wearing a pair of Adidas shorts, plain black vest and brown sandals.
Any person who may know his whereabouts should Kenton-On-Sea police on 046 - 648 1222 or the crime stop number on 08600 10111.