Authorities are also warning the surge in retail activity brings heightened safety risks, particularly around ATMs and online purchases. Consumers should expect increased criminal activity during the discount period and must remain vigilant, both in-store and online, said Northern Cape police.

Black Friday, once considered a one-day sales event, has expanded into so-called Black November. The actual date of Black Friday shifts every year, but it always falls after payday in November and is generally considered the biggest shopping day of the year.

“Retailers tap into the fear of missing out and create urgency through countdown timers,” said FNB product head of integrated advice Ester Ochse. “When you combine that with the economic pressure many people are under, consumers become vulnerable to impulsive spending.

“People need to understand their psychological relationship with money. I encourage shoppers to build a personal Black Friday filter by creating digital distance to avoid impulse buys.”

By understanding their relationship, they need to pinpoint the emotional triggers that actually get to them. This is when people need to think and reflect on whether this is a good decision, she said.

It is also crucial for consumers to understand their financial literacy and where they can upskill themselves with the knowledge and the tools.

Police warn people to be cautious ahead of Black Friday. Photo supplied

Ochse shared smart ways to prepare for Black Friday:

• Research before the rush: Compare prices now; informed consumers spend more confidently because they recognise value, not hype.

• Pause before you purchase: When you feel the urge to buy, give yourself a few minutes.

• Know your financial bandwidth: Start with your budget, not the sales flyer.

• Use your digital tools for control: Set up spending alerts on your banking app or use your app’s budgeting features to track how your money moves during the sales period.

• Build your priority purchase list: Scroll through your year’s wish list and identify what truly matters.

“When going into Black Friday, people need to create a list of things they want to buy; they shouldn’t just buy just because. This is a good time to get specials on things like stationery for children’s school fees next year,” said Ochse.

Police cautioned online shoppers to use reputable websites, verify details, and avoid deals that seem too good to be true. They called for vigilance, warning of increased robberies, especially near ATMs.

They urge consumers to carry as little cash as possible and make use of alternative banking methods, such as cell phone or internet banking. And to consider withdrawing cash inside supermarkets, as this reduces the risk of being targeted.

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OFM News/Zenande Mpame cvs