According to ripleys, posted on Tropicana’s website for the cereal, the morning treat will launch on May 4, 2022. Called Tropicana Crunch, the product’s packaging includes a sunglasses-wearing orange mascot and the admonishment “Cereal Made for OJ.”

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Here’s what you need to know about the cereal engineered for citrus and what this means for the future of breakfast. 

WHY MAY 4TH?

You may be wondering why the Bradenton, Florida-based company chose May 4th for all the cereal-centric hype. According to 6 South Florida, May 4th is National Orange Juice Day, making it the ideal time to push the boundaries on how we see and consume the golden, pulpy liquid.

What can consumers expect when tasting the bizarre new treat? Tropicana claims they’re in for an “unforgettable breakfast experience.” (No word on whether that’s good or bad.) They also note that the crunchy stuff is honey almond flavoured and perfectly designed to show off the glory of their juice offerings, whether you’re into pulp or can’t stand the stuff.

A FUN NOD TO THE BRAND

Tropicana isn’t without humour. In a fun nod to the brand, they’ve included a paper straw in each box of Tropicana Crunch. The paper straw represents a nod to the brand’s long-time advertising imagery featuring an orange with a red-and-white straw poking out of it. According to product photos, they also suggest using the straw in the cereal bowl, which looks like it could get messy quickly.

The company has this argument for the naysayers, “Whether you hate it or love it, you won’t know until you try it. It may not be for everyone (but it could be for you!)” Whether this logic brings consumers on board is another matter. But the release of the product will make many rethink their morning routine. There’s no word on whether Tropicana plans to make the cereal a permanent offering or a temporary delight. If you want to read more on this weird cereal, you can do so by clicking here. And may the 4th be with you!