The Joyride Blog
Weird Wide Web - Why brewing bad beer's a good thing─── 15:09 Thu, 11 Nov 2021
The New Belgium brewery in Fort Collins, Colorado, is famous for its Fat Tire ale and sizable supply of suds. But recently, CEO Steve Fechheimer decided to craft a new beer, created to highlight how climate change threatens breweries.
In a CBS news article, one of the brewery's spokespeople was quoted saying: "It's not usually good business to make a bad product".
Fechheimer told CBS News senior national and environmental correspondent Ben Tracy, that his brewmaster, Dave Glor, was "confused" when he was asked to make the beer because he's not usually asked to make "bad-tasting beers."
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The beer is called "Torched Earth," and Fechheimer said the drink "tastes like eating a Band-Aid."
New Belgium doesn't really want consumers to buy the drink, but wants people to learn something from it.
You can read the full article by clicking on this link.
Weird Wide Web - Beer for climate change awareness:
