Business
#OFMBusinessHour: Digital marketing strategies still 'a game-changer' for business─── OLEBOGENG MOTSE 01:24 Wed, 28 Sep 2022
Natalie Murison, the Chief Operating Officer (COO) at Two Tone Global tells the OFM Business Hour, that businesses cannot be structuring any kind of media campaign without having active presence on social media.
Whilst this is something that has been in the public domain for sometime, she explains that the sentiment intensified on the back of Covid-19 with many companies pivoting their marketing spend exclusively towards digital strategies.
Murison says for their business in particular, digital marketing now makes up about 60% of Two Tone Global's revenue. This as the 21-year-old marketing agency has been selected as SABC's creative agency of choice in marketing the 2022 FIFA World Cup taking place in Qatar.
Covid-19 forced SA' ecommerce market to mature
Previously on the OFM Business Hour Julia Ahlfeldt, a customer experience professional and a part of the team that researched and authored the 2021 South African Digital Customer Experience Report revealed that SA's ecommerce market matured on the back of Covid-19 with 82% of respondents in the survey shopping online and 73% of them coming from households with an income of R10 000 or less. This echoes Murison's assertion that businesses prioritised their marketing spend on digital strategies in the wake of Covid-19.
Tiktok taking digital marketing to the next level
Murison who was educated and worked abroad says businesses can use Tiktok to their advantage via user generated content which can successfully subtly market a brand.
OFM
