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Human Interest

Stikeez help boost Pick n Pay profits

───   15:16 Tue, 13 Oct 2015

Stikeez help boost Pick n Pay profits | News Article

Johannesburg - Pick n Pay says its turnaround is gaining momentum as it reported profit of R321.4 million for the first half, a 23.1 percent improvement on the previous six months.

The supermarket group says it has raised turnover by 8.5 percent in the six months to the end of August, despite an increasingly challenging market environment. One of the key elements in the growth was the much loved and hated Stikeez campaign.

During the campaign customers spending a certain amount were given small toy characters for their own little monsters to collect obsessively and stick to dashboards and fridges. It captivated many children and even some bloggers, with at least one widely shared report suggesting they were the work of the devil.



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